Monday, January 7, 2008

Understanding Online Marketing

Wondering what all the hype about online marketing is? Then ponder these numbers:

- Eight out of every ten Americans (9 in 10 with college educations) are online.

- 90 percent of online consumers use the Internet for research.

- 80 percent of online consumers use the Internet in order to make purchasing decisions.

So how do you tap into this population? Simple: Visibility, Design and Content.

Over the next few weeks, we will tackle each of these areas, ensuring that you are able to have an effective and profitable website marketing presence.

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