SEO Copywriting and Travel Writing
As a travel writer, you have to learn how to market yourself. When first starting off as a travel writer, building a web presence is essential. If your travel writing has a following on the web, then it is more likely your travel writing will be picked up for publication. However, in order to get a web reputation as a travel writer, you need to get people to come to your travel writing website. To do this, you need search engine optimization.
Consider this:
You have a website – complete with a catchy logo, professional photos, intriguing information and, most importantly, a way for perspective clients to contact you. You promote your website on your business cards and in telephone book ads. In terms of online marketing, you’ve done everything. Right?
Wrong.
As is, your website isn’t working.
Marketing on the Web
Current statistics estimate that approximately 50 percent of all website traffic is generated by search engines. The other 50 percent is predominantly repeat customers, most of whom originally found your website via a search engine. This means the key to getting potential clients to your website is through search engine marketing. To do this, you need search engine optimization.
How it Works
The key to search engine optimization is relevancy – the more relevant your website, the higher your search engine ranking. In the world of search engine optimization, relevancy is determined by how related your website is to the entered search terms. To make your website more relevant, you need keywords.
A keyword refers to the words a person enters into the search engine, such as “travel writing” or “travel writer”. The more times the keywords appear on your website, the more relevant your website is. Thus, if your website uses the keyword on a regular basis, your website will rank higher than a website that does not use the keyword.
Once you have your keywords, the next step is to turn them into content. The more content your website has pertaining to the keyword, the more relevant your site will be. Adding search engine optimization content, or SEO content, to your website means nothing more than writing keyword specific articles and placing them throughout your website.
Search Engine Optimization: A Marketing Essential
The world of search engine optimization is a complex and rapidly changing one. Although it can be time consuming and often frustrating – as more and more clients turn towards the Internet to find real estate and realtors, it is an area of marketing that simply cannot be ignored.
With a bit of strategy, and a lot of writing, you can watch your website rise to the top of search engine marketing.
Consider this:
You have a website – complete with a catchy logo, professional photos, intriguing information and, most importantly, a way for perspective clients to contact you. You promote your website on your business cards and in telephone book ads. In terms of online marketing, you’ve done everything. Right?
Wrong.
As is, your website isn’t working.
Marketing on the Web
Current statistics estimate that approximately 50 percent of all website traffic is generated by search engines. The other 50 percent is predominantly repeat customers, most of whom originally found your website via a search engine. This means the key to getting potential clients to your website is through search engine marketing. To do this, you need search engine optimization.
How it Works
The key to search engine optimization is relevancy – the more relevant your website, the higher your search engine ranking. In the world of search engine optimization, relevancy is determined by how related your website is to the entered search terms. To make your website more relevant, you need keywords.
A keyword refers to the words a person enters into the search engine, such as “travel writing” or “travel writer”. The more times the keywords appear on your website, the more relevant your website is. Thus, if your website uses the keyword on a regular basis, your website will rank higher than a website that does not use the keyword.
Once you have your keywords, the next step is to turn them into content. The more content your website has pertaining to the keyword, the more relevant your site will be. Adding search engine optimization content, or SEO content, to your website means nothing more than writing keyword specific articles and placing them throughout your website.
Search Engine Optimization: A Marketing Essential
The world of search engine optimization is a complex and rapidly changing one. Although it can be time consuming and often frustrating – as more and more clients turn towards the Internet to find real estate and realtors, it is an area of marketing that simply cannot be ignored.
With a bit of strategy, and a lot of writing, you can watch your website rise to the top of search engine marketing.
posted by Nicholas J. Klenske at
7:36 AM
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