Social Media
People are talking about you! So you can either ignore them or join the conversation. Let Klenske Ink show you how Twitter, facebook, YouTube and LinkedIn can play an essential role in your business.
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Social media is all around us. Over 600 million people are now actively using one or more of the many social media sites. Don’t believe us? Then take a minute to check out this video on YouTube – a social media site which, by the way, is the second most popular search engine!
And just as people are taking up social media, companies are also realizing that these unique channels represent a great way to reach out and engage customers.
‘Sure, social media is easy’ you think. Setting up a social media page and getting things started doesn’t take much work, and can actually be kind of fun. However, success doesn’t lie around the corner. Running a successful social media campaign for a company takes lots of time and hard-to-measure return on investment.
So, before you start, let Klenske Ink help you with the planning: from the awareness building to the strategizing, developing and implementing a policy, training, content writing and system monitoring.
Facebook
With millions of potential customers active on Facebook, you would think Facebook was a manna from heaven for marketers! Suprisingly, very few companies successfully exploit the social media platform to promote their business.
So why and how should your business use Facebook as a marketing channel?
Having a Facebook page for your business provides the opportunity to directly interact with potential and existing customers. The millions already on Facebook just can’t be ignored. Some will already be searching for your product and service – and they often begin with Facebook.
In short, Twitter is a microblog, letting you send messages using no more than 140 characters. But in reality, Twitter is much much more – it’s a means for communicating and interacting with others. You talk and listen, your share and learn.
So why and how should your business use Twitter as a marketing channel?
Twitter lets you interact directly with potential and existing customers. It’s the place to talk with them, hype up new products and services, offer special promotions and discounts to your followers and lead people to your website.
You Tube
YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
YouTube is more than just a place to post silly and embarrassing videos, it’s also a powerful business tool. You can use it to show off your expertise, share knowledge, market your products and connect with customers.