Now that everyone has one, does a law firm website do anything for your legal marketing needs?
Before the days of the world wide web, attorney marketed themselves the old fashioned way: by good work and good networking that established a reputation for being trusted and reliable. And even today, the purpose of all attorney marketing materials should work to obtain this same objective.
So, back to our original question: does your law firm need a website?
The answer to this question depends on your answer to three other questions:
What is the website going to do to further enhance your reputation as being a good lawyer?
Is the website going to drive word of your reputation as a trusted and reliable authority?
When the website is launched, will you be comfortable using it in all ways possible to further establish and spread your reputation?
If you answered yes, then what you need isn’t a law firm website.
Websites don’t do anything for enhancing your reputation as a good lawyer. It’s really nothing more than an electronic marketing brochure. However, although a website does nothing for reputation building, the web is the perfect vehicle for doing so.
For instance, on the web you can join forums and answer basic legal questions, thus establishing your online reputation as an expert in a given field. And today, with social media, there are more opportunities to interact with potential clients than ever before.
A website alone does nothing. But with a blog, Twitter, LinkedIn, Facebook and many more you have the opportunity to network and to spread your reputation as an expert – which all leads to more business for you…
Marketing Solutions for Lawyers at Klenske Ink.